Mexico’s third-richest man, Ricardo Salinas Pliego, just dropped a bombshell—he’s gone all-in on Bitcoin. The billionaire revealed he’s stashed a whopping 80% of his liquid assets into BTC, doubling down on his long-standing crypto bet. This isn’t some fleeting trend for Salinas; he’s been vocal about Bitcoin for years, even calling it the “new gold” back in 2021. But now, with the crypto market heating up again, his latest move is turning heads.
Salinas, who made his fortune in banking and retail, isn’t just talking the talk. His company, Grupo Salinas, has been quietly stacking sats for a while. Earlier this year, his bank, Banco Azteca, started letting customers buy Bitcoin through its app—a bold step in a country where crypto adoption is still finding its footing. Now, with this personal investment, he’s putting his money where his mouth is, big time.
So why the massive bet? Salinas isn’t shy about his reasons. He’s called Bitcoin the “best form of currency” and a hedge against government mismanagement. With inflation still biting and traditional markets looking shaky, his move makes sense—at least to him. But let’s be real, this isn’t your average “buy the dip” play. We’re talking about a billionaire shifting the bulk of his wealth into a single asset, and that’s a power move.
Of course, not everyone’s convinced. Critics argue that Bitcoin’s volatility makes it a risky bet, even for someone with deep pockets. But Salinas seems unfazed. He’s been in the crypto game long enough to ride out the storms, and with Bitcoin’s price climbing again, his timing might just pay off.
This isn’t just about one guy’s portfolio, though. Salinas’ move signals a bigger shift. We’re seeing more high-net-worth individuals and even institutions warming up to crypto, especially as regulators start to lay down clearer rules. Mexico, in particular, is becoming a hotspot for crypto activity, with more businesses and banks exploring digital assets.
But let’s not get ahead of ourselves. Bitcoin’s still a wild ride, and even the biggest believers know it’s not for the faint of heart. Salinas’ bet is a statement, sure, but it’s also a reminder that crypto’s still a high-stakes game. Whether this pays off or backfires, one thing’s clear: the crypto conversation isn’t going anywhere.
For now, all eyes are on Bitcoin’s next move—and whether Salinas’ gamble will inspire others to follow suit. One thing’s for sure: the crypto world just got a lot more interesting.
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